NEW VOLUME ARCHITECTURE

REVEAL VISIBLY FULLER, THICKER, ENERGISED HAIR

Root-focused scalp care with Caffeine, Ginseng and Betaine

ROUA™ 01 | THE SHAMPOO

VOLUME ARCHITECTURE & SCALP PERFORMANCE

Created for hair that loses shape easily. This elevated volumising shampoo tonifies the scalp and restores body from the root area. The formula delivers stronger-feeling density and natural lift at the source — without stiffness or a coated finish.

A crystal-clear gel that opens into a soft, airy foam, leaving hair fluid, fresh and weightlessly amplified with crisp Sea Coral notes.

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WHAT MAKES ROUA™ VOLUME SHAMPOO UNIQUE

PURIFY Airy cleanse texture

AIRY CLEANSE

Removes weight at the base so volume starts cleaner and lighter.

ELEVATE Root lift result

ROOT LIFT

Creates visible lift with a light, flexible finish.

AWAKEN Root energy care

ROOT ENERGY

Supports vitality at the source for stronger-looking hair.

AMPLIFY Fuller-looking and thicker-looking hair

FULLER PRESENCE

Boosts the look of body and thickness without rigid volume.

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A TARGETED SYSTEM TO BOOST VOLUME AND THICKNESS

A synergistic botanical blend selected to support scalp tone and volume performance. It gives hair body and lift from the root area, where volume begins. Scalp Tone | Volume Performance | Root Lift

A conditioning active with affinity for the hair fibre. It supports a smoother, stronger-feeling finish while maintaining a light, fluid feel — without leaving the hair coated. Stronger-Feeling Fibre | Fluid Finish | No Coated Feel

A performance-led active selected to support root vitality and a fresher scalp feel. Caffeine helps energise the root area, while supporting a more vital, fuller-looking finish. Root Vitality | Fuller-Looking Finish | Airy Freshness

UK FORMULA | CRYSTAL-CLEAR GEL | pH 5.3 | SEA CORAL FRAGRANCE

Before After
Before and after result showing visible difference after using ROUA™ New Volume shampoo

CREDIBLE FORMULA.
REAL RESULTS.

The difference a precision ROUA™ VOLUME SHAMPOO can make — revealing hair that looks lighter, more lifted and naturally structured.

FAQ

To refresh the scalp, release weight at the root and create the foundation for visible volume, body and fluid movement.
For hair that loses volume easily — fine, flat, limp or weighed down at the root.
It is built around a targeted volume system with Caffeine, Ginseng and Betaine to support root freshness, lighter movement and fuller-looking hair.
No. Hair is left lifted, light and fluid — with movement that stays natural.
Massage into wet hair and scalp, then rinse thoroughly. Repeat if needed. For dry or colour-treated lengths, follow with conditioner from mid-lengths to ends.
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ROUA™ 01 | THE SHAMPOO

ELEVATE YOUR DAILY ROUTINE

€34 €42

ROUA TAKES A REFINED APPROACH TO VOLUME CARE, DELIVERING LIGHTNESS, SCALP CLARITY AND VISIBLE MOVEMENT WITHOUT EXCESS.